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Datalogic ADC [New Member Monday]


In 4-5 sentences, describe your business.

Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, automated scanning technology, analytical tools, self-shopping solutions and consumer relationship technologies.

How long have you been involved in the retail technology industry?

In October 2012, Datalogic will be celebrating 40 years in the ADC industry.

What attracted you to RSPA?

Our RSPA membership offers us the forum in which to interact with other professionals in the retail industry including software manufacturers, hardware manufacturers, resellers and distributors. We are able to gain wider insights into the present and future technological needs of the retail industry. RSPA is a natural fit for Datalogic because our success is entirely dependent on the success of our Retail Reseller Partners. Approximately 85% of our total retail industry revenue is fulfilled through our partner channel.

What are the core values of your company?

To “Promote and provide business solutions by offering:
– high value systems, products and services, to mark, capture, compute and communicate information anywhere and anytime;
– high value solutions for process and material traceability, quality inspection, advanced detection and safety
to generate a high ROI for our Customers”.

Name one fun fact that makes your company different from your competitors.

We offer more than one solution to have a fun and easy retail experience – from front end to backroom retail we’ve got you covered. We believe work and the shopping experience should be enjoyable and incorporate that in our designs and customer experiences.

What is the most encouraging thing you see for the future of the retail technology industry?

The combination of the global economy demanding improved ROI with the increased technological awareness of consumers will drive the need for continued improvement on innovation and solutions within the retail automatic data capture markets. Retailers are placing more emphasis on enhancing the shopping experience than ever before. Datalogic products can play a key role in transforming the shopping experience by making the transactions much faster , more efficient, and more enjoyable.

For more information about Datalogic ADC visit their website:;




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