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Industry Travels & Observations | President’s Note

2012/11/02

RSPA is in a unique position to hear what the industry is saying – whether it’s technology providers or the users of our products. Since RetailNOW I’ve had the opportunity to meet with both groups and validate the view of the industry. At a recent meeting of restaurant executives, I was asked how RSPA members were going to react to the influx of consumer tablets and the trend for BYOD (Bring Your Own Device). I was told that consumer IT is driving purchase decisions, and that integration with mobile devices was critical.

At the reborn FSTEC show, I represented RSPA on a panel of technology providers (along with three other RSPA members). The audience of hospitality executives was told that mobility is the number one technology driver. The audience came back with the need to integrate mobile marketing and mobile commerce into those devices. That perspective seems to tie right back to the issues we discussed at the recent RSPA Board of Directors meeting and the recent Industry Strategy meeting.

What do you think? Do you agree with this perspective? Let us know. Leave a comment.
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