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11 Giraffes [New Member Monday]



In 4-5 sentences, describe your business.

11Giraffes is a leading provider of smart business media technology supporting the management, scheduling and presentation of digital signage and audio for in-store applications. Our signature digital media platform provides clients a visually intuitive interface that is easily scalable and cost-effective for any size business in the marketplace today. The hosted self-managed or managed service platform service allows users to create new content, present existing media and communicate advertising/marketing messages locally, regionally or across an entire brand portfolio. This proprietary SaaS solution is used within the retail, restaurant, hospitality, medical service and other industries, and is available through an extensive dealer network.

How long have you been involved in the retail technology industry?

With over a decade in the digital out of home (DOOH) industry, 11Giraffes’ digital displays were originally located in elevator cabs throughout high rise office buildings to communicate relevant, targeted messages to waiting audiences. Proprietary hardware and software was developed to carefully monitor ad view exposure and report maximum ROI value for advertisers and individual building management staff. After partnering with Canada’s largest out-of-home advertising company, operations expanded throughout the southern United States and across all major Canadian markets. With the emergence of innovative technology and the fast-changing pace of business, the company rebranded and evolved its primary focus on a self-serve, web-based digital & audio messaging solution to provide a complete end-to-end solution.

What attracted you to RSPA?

11Giraffes was primarily attracted to the RSPA for the opportunity to align the company alongside other industry dealers and vendors, network with mutual leaders and professionals and stay connected about the latest trends that help build and shape the retail technology industry.

What are the core values of your company?

11Giraffes believes in the core values of collaboration, and providing solutions that provide unique value while remaining intuitive and cost effective.

Name one fun fact that makes your company different from your competitors.

At the heart of our unique and fun name (visit our website for a more complete explanation), is our core value of collaboration. We feel strongly that in order to achieve mutual success, we must approach both client and vendor relationships as partners and focus on achieving something truly unique in the marketplace.

What is the most encouraging thing you see for the future of the retail technology industry?

The increasing use of mobile technology, and transition of various retail technology platforms to more openly communicate with other systems, will create innovative opportunities for collaborative solutions that will improve the customer experience while mutually benefiting brands and those service providers involved.

Find out more about 11 Giraffes by visiting their website and following them on social media:


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